Augmented Reality (AR) is a technology enriching the real world with digital information and media, such as 3D models and videos, overlaying in real-time the camera view of your smartphone, tablet, PC or connected glasses.
AR technology will completely change the way we see the world. AR offers the biggest potential for the commercial market in following key sectors:
* Urban Exploration
* Marketing & Shopping
* Travel and History
* Customer Service and User Manuals
* Safety and Rescue Operations
* Medical and Defence Sector
Augmented Reality allows brands, agencies, and developers to bring a whole new reality to life. When digital content is mixed with the real world, users can better experience, understand and engage with your products, media and more.
Marker-based AR works on concept of target recognition. The target can be image, 3D object, text, QR Code or human-face called markers. After detection of the target by AR engine, you can embed the virtual object on it and display it on your camera screen. Qualcomm Vuforia SDK is our recommended framework to develop native apps.
# User captures the image of a real-world object, and the underlying platform detects a marker, which triggers it to add a virtual object on top of the real-world image and displays on your camera screen.
# superimpose information in your field of view and can take you into a new world where the real and virtual worlds are tightly coupled this is called Augmentation.
# Augmented reality is a technology that works on computer vision based recognition algorithms to augment sound, video, graphics and other sensor-based inputs on real world objects using the camera of your device.
# The digital contents like 3D object, video, image, map data etc which get render in the real world is called as virtual content.
# The head mounted display (HMD) is worn on the head or attached to a helmet. This display can resemble goggles or glasses. In some instances, there is a screen that covers a single eye.
# The handheld device is a portable computer or mobile smartphone such as the iPhone.
# Spatial display makes use of projected graphical displays onto fixed surfaces.
Step 1 : download
The user will download an app fro Playstore, iTunes, or Windows store for his respective platform and install it on his device , it may be mobile phone , tablet or HMD.
Step 2 : launch
The user point out camera on known ImageTarget/Postar as per the guideline provided in app or app related documents.
Step 3 : experiance
The digital information and media, such as 3D models , images, animation and videos, superimposed in front of user &it's an amazing experience to interact and engage with user.
Step 4 : business analytics
App owner/business will receive statistics and facts about mobile app usage which are helpful to understand user interest and evaluate the user.
In AR-assisted manufacturing space design use cases, users analyze the current status of facilities by registering positions of equipment, generated with CAD models. Proposed environments can be visualized in Augmented Reality if any modifications or new equipment are necessary for optimal spatial layouts.
AR-assisted assembly supports users in accomplishing manufacturing activities and product assembly processes, by augmenting key workflow and procedure using different digital media like videos and 3D/2D animation on flat display devices or HMD.
AR-assisted training supports user education via on-the-job and classroom training by leveraging and augmenting key workflow, procedure, and conceptual information selected from existing technical publication repositories, together with other corporate assets such as product information.
AR-assisted marketing and sales permits customers to explore features of a product or service with the assistance of a sales professional or independently. Users can manipulate a digital object, “try on” a product from a digital catalog and better understand the characteristics of a product they wish to purchase.
Augmented Reality-assisted remote visualization processes enable field service personnel to more effectively communicate with experts. Leveraging graphical overlays, work instructions, inspection sites and collaborative solutions can be simultaneously displayed between multiple parties, regardless of their locations.
AR-assisted field service supports users in accomplishing new or ongoing maintenance activities (corrective & preventive) of equipment by leveraging and augmenting key workflow, procedure and conceptual information selected from existing technical publication repositories, together with other corporate assets such as product information.
AR-assisted inspection systems display relevant medical records and overlays digital information on the patient for evaluation and decision support. Advanced medical inspection systems using AR can support the professional opinion with remote expert interaction and feedback with integrated video conferencing and collaboration tools.
AR-assisted surgical systems support professionals in performing surgical procedures by providing interfaces to operating room medical devices, graphical overlay-based guidance, recording & archiving of procedures, live feeds to remote users. The user interface for AR-assisted surgery can be speech recognition, gesture recognition or eye-gaze recognition.